Atlanta business law firm

With the help of Howard and the Firm Heartbeat experience, a thriving firm that was already succeeding with referrals was able to strategically scale to unprecedented growth and personal fulfillment for the owner.
The silhouettes of three law firm partners engaged in a high-stakes strategic meeting in a modern, high-rise conference room. This represents the top-level focus that firm leadership can achieve once their client intake and sales systems are optimized by the Firm Heartbeat experience.

Client

Atlanta-based business law firm run by a well-respected attorney in business for around a decade.

Problem

Firm owner wanted to scale beyond the firm’s traditional means of attracting clients: referrals.

The modern logo for an Atlanta business law firm, displayed in black on a light grey background. On the left is a black square icon containing a stylized, white line-art version of the scales of justice; a dynamic swoosh extends from the scales to break the square's border on the top right. To the right of the icon, the word "Atlanta" is written in a large, bold, rounded sans-serif font, with the word "business" in a smaller, lowercase version of the same font below it.

Strategy and approach

Tools and methods used

When Howard started working with this firm in 2024, they were already a success story in their own right. They had a rock-solid foundation built on a respected reputation and a steady flow of referrals—a testament to the firm owner’s dedication and the trust they had earned in the community. They didn’t need a “fix” or a turnaround; they were already thriving. What they needed was a partner to help them reach their full potential and scale their success.

That’s where the Firm Heartbeat experience came in. The journey began with the strategic launch of a Google Ads campaign, followed by a collaborative process of data tracking and analysis. Initially, they integrated a foundational set of Firm Heartbeat principles, gradually layering in more of the custom experience as the firm grew. This wasn’t about a one-size-fits-all solution; it was a tailored approach, designed to build on their existing strengths and strategically expand their reach.

Today, a year later, the results are nothing short of incredible. The firm is performing better than ever before, having fully implemented the comprehensive Firm Heartbeat experience. The owner recently shared with Howard that he’s reached a place in his life where he feels truly fulfilled, both professionally and personally. The business is booming, and his personal life is flourishing—a direct result of a strategic partnership focused on sustainable growth.

This success story proves that the Firm Heartbeat experience isn’t just for firms in need of repair. It’s a powerful framework for any firm looking to go from good to great. If your firm is already doing well but you want to squeeze out more juice and scale beyond your wildest dreams, we can help.



Achieved results

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