Client
Atlanta-based business law firm run by a well-respected attorney in business for around a decade.
Problem
Firm owner wanted to scale beyond the firm’s traditional means of attracting clients: referrals.

Strategy and approach
Tools and methods used
- They implemented the Firm Heartbeat experience, starting with a foundational set of principles
- The strategy involved a collaborative process of data tracking and analysis to inform decisions
- Over time, they progressively layered in more of the custom Firm Heartbeat experience, culminating in its full implementation
When Howard started working with this firm in 2024, they were already a success story in their own right. They had a rock-solid foundation built on a respected reputation and a steady flow of referrals—a testament to the firm owner’s dedication and the trust they had earned in the community. They didn’t need a “fix” or a turnaround; they were already thriving. What they needed was a partner to help them reach their full potential and scale their success.
That’s where the Firm Heartbeat experience came in. The journey began with the strategic launch of a Google Ads campaign, followed by a collaborative process of data tracking and analysis. Initially, they integrated a foundational set of Firm Heartbeat principles, gradually layering in more of the custom experience as the firm grew. This wasn’t about a one-size-fits-all solution; it was a tailored approach, designed to build on their existing strengths and strategically expand their reach.
Today, a year later, the results are nothing short of incredible. The firm is performing better than ever before, having fully implemented the comprehensive Firm Heartbeat experience. The owner recently shared with Howard that he’s reached a place in his life where he feels truly fulfilled, both professionally and personally. The business is booming, and his personal life is flourishing—a direct result of a strategic partnership focused on sustainable growth.
This success story proves that the Firm Heartbeat experience isn’t just for firms in need of repair. It’s a powerful framework for any firm looking to go from good to great. If your firm is already doing well but you want to squeeze out more juice and scale beyond your wildest dreams, we can help.